Medisave UK Ltd, Weymouth, UK
Medisave™ is a global leader in the medical supplies market, selling personalized stethoscopes and diagnostic equipment directly to physicians, students, nurses and hospitals. With more than 6000 product lines sold online and through their catalogue, Medisave is a one-stop shop for medical professionals across the globe.
The company has affiliates with locations in the US, the UK, New Zealand and Australia, distributing in these countries, and throughout Europe from the UK Headquarters. Their US office is located in Stratford, Connecticut.
With a team of just under 40 employees in the US and UK, constant, daily communication is key. And as a product-based company, visual communication is often needed as the majority of conversations center around a specific product or a certain manufacturer's line of products. Being able to have multiple teams viewing the same product at the same time was a vital need.
Video conferencing had been used in the past, but the poor audio and video quality of the standard definition systems created more of a hindrance than a solution. The low resolution did not allow teams to properly appraise a new product remotely. Medisave needed a solution that could allow senior managers and sales and marketing teams to meet face-to-face, everyday, with the same in-room feel they experienced when meeting in person, without the expense of an international flight.
After a thorough investigation of the different video conferencing manufacturer's products, Medisave Founder and Managing Partner, Graham Wright decided on the LifeSize® Express™ product as the solution that best met his company's needs. "LifeSize provided the best possible product," Wright said. "As we are an SME, price performance was an important factor, as well as quality vs. bandwidth utilization. Also, the LifeSize product provides immense ease of use and flexibility. We put the systems in ourselves and were up and running within an hour! It really is as easy as the online Express demo shows!"
Since the LifeSize implementation, Medisave has seen a quick ROI and an increase in meaningful communication. "Being a small global company, I can't jump on a plane every time I have an important meeting -- that just doesn't scale," Wright said.
"Now that we're using LifeSize, I never feel like I miss anything because I'm face-to-face with my teams every single day." Wright added, "because LifeSize is so reasonably-priced, it was easy for us to justify the ROI. And even more so when we are talking about short, infrequent meetings, then the ROI just can't even be measured!"
Medisave has also seen a significant increase in usage among managers and vendors. "Our reps find that it's very easy to connect their laptops to the unit and instantly share new product presentations or go over figures," Wright said. "And if a supplier drops by the UK office and I'm in Connecticut, I'm able to meet with them in real-time and discuss new strategies and products on the fly, at times resulting in large orders."
In regards to travel, Wright says there is little need for it now, other than for personal reasons. "It's a 13 hour trip from the US to the UK. Our meetings with suppliers -- although very useful -- are sometimes 20 minutes long. Using this technology allows me to be in two time zones at once, which is pretty remarkable."
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