News Article

How Video Conferencing Can Help Redefine Your Marketing Strategy

Megan Lueders

Published December 2, 2013 in Austin Business Journal

Marketers are now viewed as versatile corporate management executives, whose abilities are valuable for other corporate functions, including human resources and general business communications. The marketing department already purchases almost half of all marketing-related technologies and services, according to the 2012 Gartner study. Marketers also influence decisions to purchase almost half of all technology, with video conferencing often being one of those purchases.

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