News Article

The Difference Between Yes and Yes: The Reality of Video in Business

Simon Dudley

Published April 30, 2014 in Wired Magazine

There’s an old saying among us weather-beaten sales people: “When I’m selling, I speak in your language; when I’m buying, you speak in mine.” In fact, that’s an interesting idea to keep in mind when conducting any business transaction. Consensus or agreement -- getting to “yes” in any business communication -- is a lot like sales. You have to speak the language of the person you want to convince.

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