What is it?

Video conferencing is about collaboration and human connection, regardless of distance. It’s simple, really. The best video conferencing service lets people connect using very high quality video and audio over almost any device—including laptops, tablets and smartphones—from their offices or homes or on business travel. People can share work files, record and watch meetings when it’s convenient for them, and be more productive team members—even when they’re not all in the same place at the same time.

The Evolution of Video Conferencing

Why do I need it?

To keep your business running even when key members of your team are away. To save money on travel expenses while improving communication. To improve and enhance relationships with your customers, partners or suppliers, wherever they may be. Whether you’re dealing with employees or coworkers, project staffers or your supply chain, the best video conferencing service lets you maintain a high level of human interaction and share critical business information across great distances.

Unlike audio or web conferencing, video conferencing ensures that your audience is fully focused on the project at hand. Everyone receives important guidance more quickly—and all at the same time—and even impromptu meetings can yield real-time feedback from participants. It’s like having everyone you need together in the same room, even when they’re half a world away.

See why your business needs video conferencing

Video vs. Audio

It's an unfortunate fact of human nature that people do not always pay complete attention during audio conferences. That's because audio lacks the physical connection of video. It's easy to fall prey to the routine distractions of checking email or catching up on other work during an audio conference. With the best video conferencing service, you can be sure that everyone is fully invested in what's happening. You'll be able to “read the room,” to see body language and facial expressions as people react to the information you share. Only video conferencing gives you that level of immediate feedback, the ability to share documents and the human connection required for ideas to flourish.

Feature

Audio

Video Conferencing

Face-to-Face Meeting

2-way Communication

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Multiway Communication

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Show/Share Data

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See Faces

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Ascertain Human Emotion

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Instant Availability

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Video vs. Web

In many ways, web conferencing offers even less human connection than audio conferencing.

The video aspect of web conferencing is rudimentary, and the quality is far from high definition. A web conference really only provides a way to show or share data, and its audio component typically goes in one direction—from the presenter to the audience. Audience members often have no way to communicate with the presenter during the conference even if they wanted to, except by sharing questions through a text interface.

It's cumbersome because users first have to visit a website and then dial in to hear the audio. At low Internet speeds or on a cell phone, the process can be frustrating. If you've ever tried to have a phone conversation in a bad cell area or over a slow Internet connection—well, you get the idea.

From a presenter's point of view, there is no way of knowing if your conference is successful. The best video conferencing service allows you to see the body language and facial expressions of your participants to gauge how receptive they are to what's being discussed.

Feature

Web Conferencing

Video Conferencing

Face-to-Face Meeting

2-way Communication

checkmark checkmark checkmark

Multiway Communication

checkmark checkmark checkmark

Show/Share Data

checkmark checkmark checkmark

See Faces

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Ascertain Human Emotion

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Instant Availability

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