The Power of Video Communications
LifeSize believes in the power of high definition video communication to improve our work and the quality of our lives. Can it help save our environment and create a better life for future generations? We think so.
Video communication, or telepresence, satisfies a very human need for interaction. We understand each other better when we see and hear one another. People want and need face-to-face communication. Phone calls and email are great tools but lack the richness and non-verbal cues we get in a live conversation. Until recently, that required travel.
Our need for visual interaction is at odds with the modern world. The global economy is now everywhere, not just Western Europe, the U.S. and Japan. Global banking no longer means jetting between New York and London. Capital and ideas flow around the world. Design, manufacturing and marketing teams are distributed across continents. But while the planet may seem smaller, the distances between cities, countries and continents are very real.
Travel is not a sustainable business model
Travel comes at a human and environmental cost, and constant flying around the world isn't sustainable for people or the planet. Jets, trains and automobiles convert fossil fuel into carbon dioxide at an alarming rate. For many companies, business travel is the single largest source of CO2 emissions – and we are now fully aware of the environmental consequences of our actions.
As awareness has grown, companies face increasing pressure to reduce their carbon footprint from all sides: governments, consumers, activists, customers and their own employees – yet still deliver business results. What if you could avoid the time and expense of travel and greatly reduce your carbon footprint at the same time?
Video communication has a tremendous potential to reduce carbon dioxide emissions. Each trip avoided has a direct, measurable reduction in your organization's carbon footprint. By reducing the need to travel, telepresence can have a profound and positive impact on the environment.