Cool Uses of Video: Your Company’s Own “Corporate YouTube”

HD streaming, recording and auto-publishing is one of the most innovative tools in the video conferencing industry. Seeing someone face to face far exceeds an audio call or email, but being able to record that call for later viewing or stream it to thousands of participants truly takes this technology to new heights. In this series, we will examine the most common applications for HD video streaming and recording.

Your Company’s Own “Corporate YouTube”

YouTube is a social media channel that allows you to upload videos, share them with others, comment on your favorite videos and interact with fellow members. Throughout the years, YouTube has hosted billions of videos including silly sketches, interviews, movie trailers, sports highlights, advertisements and music videos, among others. In fact, over 4 billion videos are viewed a day and 60 hours of video are uploaded every minute. YouTube has taken the Internet, and arguably the world, by storm. But how can you leverage this type of technology in the business world?

In today’s video conferencing industry, recording your own HD video is as easy as pressing a single button. You can record everything from multi-party calls, sales presentations, training videos, recorded greetings and more. With a solution like LifeSize Video Center, these recordings will upload to your own “corporate YouTube” within a matter of seconds. Though your account isn’t affiliated with the actual YouTube, it is just as easy to watch videos, organize them into channels and comment on relevant material. In fact, you can gate certain channels to restrict access if you are waiting for a launch date or big corporate announcement.

Think of all the ways you can use this technology. Remember that department-wide video call you missed last week? Wouldn’t it have been great if someone had recorded that meeting so you could hear what everyone said and what your action items were? Have an international workforce? A “corporate YouTube” allows you to record town hall meetings or key events for them to watch, even if they are based in a different time zone on the other side of the world. Do you feel like your new-hire training sessions could be more efficient? Record them and create a special channel for the new employees to access. The possibilities are truly endless.

Having a “corporate YouTube” doesn’t mean that you need to have superior IT skills or a degree in computer science. It is incredibly easy to use and manage. Does your company have its own library of videos? Could you use one? If so, tell us about it in the comment box below.

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