The Real Business Benefits of Video Conferencing

Chances are good that you’ve arrived at this blog post while researching video conferencing solutions, which means that chances are also good that you’re familiar with the technology’s general selling points, namely:

  • Speed. Video conferencing allows you to interact with decision makers and coworkers instantaneously, no matter how geographically dispersed you are.
  • Efficiency. By improving the quality of communication (especially relative to phone calls and email), video conferencing improves a company’s efficiency, ensuring projects get completed faster and products get to market sooner.
  • Convenience. Because video conferencing perfectly replicates face-to-face communication, meetings can happen anytime and anywhere, without the time requirements of travel.
  • Affordability. By reducing or even eliminating the need for travel, video conferencing saves you money and improves your company’s bottom line.

These points are all abundantly true, but you may be asking yourself what does that mean in the real world? And if you’re advocating the adoption of a video conferencing solution at your company, or you’re a decision maker and you’re on the fence about whether to proceed with the purchase, you’re probably looking for something more tangible.  So how do actual companies use the video conferencing systems they’ve installed, and what kind of results are they seeing?  Let’s take a look.

The four most popular applications for video conferencing are management meetings; sales and marketing meetings; engineering, manufacturing, or production; and training.

  • Management meetings. Video conferencing makes it quick and easy to hold board meetings, “town hall” meetings, and investor meetings without the time and expense of traveling to a central location – and because meetings can be recorded, they can be viewed at a later date as well.
  • Sales. From training new sales staff to interacting with clients to closing deals quicker than previously possible, video conferencing is of huge value to the modern sales team.
  • Marketing. At its core, marketing is the effective communication of a product’s value.  And because somewhere in the neighborhood of 90 percent of communication is non-verbal, the visual aspect of video conferencing is incredibly valuable to marketing departments.
  • Engineering/Manufacturing/Production. Because products are typically designed, marketed, and manufactured at different sites, the introduction of video can streamline a process that otherwise has a lot of room for miscommunication and costly errors.
  • Training. Because video conferencing allows employees to be trained without requiring them to travel to your company’s central HQ, it allows organizations to train them quicker and more efficiently than ever.

While these are the most popular, they’re just the start; from human resources to legal to finance, the applications are practically endless.  For more information about the real business benefits of video conferencing and some real-life customer use cases, download this whitepaper.

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