How the Cloud Is Changing the Video Conferencing Equation

We recently partnered with Frost & Sullivan on a new white paper covering the trends shaping the video conferencing industry and the features to look for in a cloud video conferencing service.


Their findings—the old hardware-centric approach to on-premise video conferencing is out, and agile cloud-based video conferencing is in. The analysts at Frost & Sullivan cite several collaboration trends responsible for the change:

  • Email getting in the way of work
  • The millennial impact
  • A change to user-driven tool selection
  • The need for persistent collaboration
  • Increasingly mobile work styles

For the user, the trends represent a shift toward making collaboration tools easier and faster to use. And for administrators, it’s about squeezing out the greatest amount of value without putting additional effort into deploying and maintaining a service.

Cloud video conferencing is leveling the playing field, making it easy for companies of all sizes to deploy a low-cost solution for the entire company. Learn more about how cloud video conferencing is changing the meetings equation, including the must-have features to look for in your solution, in the full report.




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