by Julie Zellman, Marketing Communications Coordinator, LifeSize
Any businessperson has likely faced a certain ailment of epic proportions. A syndrome so severe, so debilitating, that it threatens the very foundation of productivity and efficiency, which is vital to business success. I am talking, of course, about telephonitis. If it has ever plagued you or your colleagues, you know that I’m not exaggerating…not even a little bit.
- Fatigue, or persistent yawning
- Neck strain
Audio conference calls are the number one cause for this crippling condition. Though generally disliked by the public, the audio conference call is an unfortunate epidemic that plagues almost every professional industry, in almost every part of the world. Though one may take extreme measures to avoid exposure, even the most careful business professional can become vulnerable and be sucked into an audio call at a moment’s notice.
Though a cure may seem centuries away, I am happy to report that recent informal medical experiments with video conferencing have yielded successful results. Research has found that individuals who participate in HD video calls tend to be more productive, more efficient and more engaged in the meeting than those who participate in faceless audio conversations. Rather than being inundated with the typical chatter of, “Can you hear me? Is everyone on the call? Can you repeat what you just said?”, communication over a video call is almost like being in the same room with all of the participants.
Not only are you able to see colleagues face to face, it is nearly impossible to multitask, sleep, eat lunch, or mute yourself to have a side conversation. Everyone can see everyone else, so you must be accountable during the meeting.
I am happy to report that the era of the conference call has come to a close.
This paradigm shift has been a long time coming. Audio calls have been running rampant for far too long and it was time that someone put a stop to the madness. The outbreak has been quarantined. It is now time for you to spread the news of this newfound cure to your colleagues. Never again should we, or anyone else, have to suffer the ill effects of a boring conference call.
With affordable, crystal-clear, high-definition video collaboration, the traditional conference call is now obsolete.