Challenge: Name Five Great Products
Go ahead, stop reading, jot down your absolute favorite products. Five of them.
You know what they are. They are so good, you can’t do without them. They bring joy to your life. They bring a smile to your face when you think about them. You may already have them, or you may aspire to have them someday. Everybody knows a great product when they use one. And everybody knows when a product is not so great.
A couple of years ago, I gave a presentation at a company meeting and I talked about the importance of recognizing and building great products. Preparing the material, I actually went around and polled most of the company (we were a lot smaller then), and asked them the same challenge question. Name Five Great Products. You can see a few of their answers here:
Common threads that connect great products are:
- People start smiling when they think of one
- Great products just work
- They never fail
- I can’t give it up
- Just glides
- Oozes quality
- Real value
- Great products are fun to use
- Use it everyday
- Makes complex things simple
In my first blog last week I wrote, “Luckily for me, LifeSize makes great high definition video communications products that we use ourselves everyday.” Technically, I don’t get to make the determination whether our products are great or not. That’s up to our customers to decide.
I can say that we aspire to build great products. We are passionate about the products we build. We continuously work to improve our products. We’re busier than ever.
So what are your 5 favorite products? I’ll list mine in the comments below. My Kindle2 arrives tomorrow, will it make the list?