LifeSize: In the News

by Julie Zellman, Marketing Communications Coordinator, LifeSize

Last week’s game-changing announcements led to a flurry of media activity in the last couple of days and we wanted to share a few of the stories with you.

Here are some of the highlights:

Logitech’s LifeSize tests price elasticity for video conferencing, By Larry Dignan, Logitech’s LifeSize unit on Wednesday made a series of moves to make a broader play for the corporate video conferencing market. LifeSize acquired an Italian startup to bolster its mobile offerings, launched a cloud service and unveiled an appliance that will bring endpoints to the $999 mark. LifeSize is making a play for a video conferencing market that features much larger players such as Cisco and Polycom. However, LifeSize, along with its parent Logitech, is strong among smaller businesses and has the pieces for broader enterprise adoption.

Logitech Looks to Cloud and Mobile Video Meetings, By Stephen Lawson, Logitech’s LifeSize division is embracing the cloud in a bid to extend videoconferencing’s reach, announcing new services and the acquisition of a small mobile video company called Mirial. Mirial, based in Milan, provides videoconferencing clients for PCs, Macs and a wide range of mobile devices, including iPads, iPhones and Android tablets. Logitech did not disclose the price it paid for the privately held company. It plans to integrate Mirial’s clients into LifeSize Connections, a newly announced cloud-based service that lets organizations set up high-quality videoconferencing without investing in their own back-end infrastructure.

LifeSize Acquires Mirial, Augments Desktop/Mobile HD Video, By Henry Dewing, LifeSize, a division of Logitech, has made an interesting set of announcements this morning. The three main points are: LifeSize Connections, a service that enables cloud-based videoconferencing; LifeSize Passport Connect, a very small codec/camera to video-enable remote/home offices; LifeSize has acquired Mirial,a developer of PC/smartphone mobile videoconferencing solutions. What does this mean?

LifeSize wants to simplify enterprise video conferencing, By Simon Mackie, Traditional enterprise HD video conferencing and telepresence products tend to suffer from a few drawbacks. They’re generally very expensive, requiring significant investments in infrastructure as well as the video equipment; they are often pretty complex to use and difficult to deploy; and they also tend to be incompatible with mobile devices and systems from other vendors. LifeSize, a supplier of video conferencing products that was acquired by Logitech in 2009, is aiming to address those issues and to make video conferencing simpler to deploy and use by announcing some new products Wednesday.

LifeSize Debuts Cloud-Based HD Video Conferencing, By Chad Berndtson, LifeSize Communications is launching a cloud-based HD videoconferencing service aimed at businesses wanting an HD video option but not interested in spending on high-end telepresence and desktop videoconferencing endpoints. LifeSize Connections is a standards-based service centrally managed and hosted by LifeSize. According to LifeSize, which is a division of Logitech, users are able to do multi-party video communications in high-definition over an encrypted stream, using LifeSize videoconferencing systems, but also LifeSize’s video software client. Connections relies primarily on LifeSize infrastructure products, and users are able access meetings online through a download link. The Connections software also automatically configures video endpoints.

LifeSize Expands Video-Collaboration Offerings Into the Cloud, By Jeffrey Burt, LifeSize is looking to differentiate itself from Cisco and Polycom by making its video-collaboration products less expensive, easier to use and accessible to everyone. LifeSize Communications is looking to compete against larger rivals Cisco Systems and Polycom in the highly competitive high-definition video-conferencing space by offering solutions that are easier to deploy, less expensive and available on a wider array of endpoints. To that end, LifeSize officials July 20 announced a number of moves designed to make it easier for businesses of all sizes to adopt video conferencing and to bring the video-collaboration experience to anyone at any time on any device, either on-premise or through the cloud, according to Michael Helmbrecht, vice president of product marketing at LifeSize. The announcements touch on such high-interest areas as mobility and cloud computing.

Logitech video unit in mobile, services push, By Tarmo Virki, Logitech unveiled on Wednesday a push into videoconferencing services and the acquisition of Italian firm Mirial to tap into growing demand for mobile video services. Craig Malloy, co-founder and chief executive of Logitech’s LifeSize unit, said he expects to see a sales boost from the new services offering, which enables videoconferencing usage based on monthly fees, without clients buying expensive equipment.

Video conferencing in the cloud, By Stephen Pritchard, LifeSize, the video conferencing arm of Logitech, has said it will release a cloud-based video conferencing system this autumn. Known as LifeSize Connections, the new service is designed to work directly with PCs, running either Mac OS or Windows, as well as dedicated video conferencing “end points”.

LifeSize la vidéoconférence HD pour tous… ou presque, By Gérard Clech, Craig Malloy, LifeSize CEO and senior vice president of Logitech, said: “Since we were acquired by Logitech in 2009, we worked actively together to achieve our shared ambition of making the HD video collaboration as ubiquitous as the phone call. The close collaboration of the Logitech and LifeSize LifeSize Passport Connect is a natural alliance of forces. It has accelerated the democratization of video collaboration universal, continuing to exceed the limits of the quality, flexibility and total cost of ownership. ”


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