Lync in Business: How this UC solution can help your company succeed

Ellen J. Hawes Durbin, Product Marketing Manager

Many of you are familiar with the enterprise-ready UC (Unified Communications) platform, Microsoft Lync. For those of you who aren’t, Microsoft Lync connects people everywhere— desktop, mobile, meeting room – as part of their everyday productivity experience. Lync provides presence, instant messaging, voice, video and a great meeting experience. As more companies adopt Lync as their company’s must-have tool for communications, it’s important to understand what features it can offer your company and more importantly, what role video can play in this solution.

Image courtesy of Microsoft Lync (

Instant Messaging

Everyone loves instant messaging. It’s a communications tool that’s been around forever and there are plenty of IM solutions out there. Lync IM offers users a conversation history, tabbed chat, persistent chat, filters and notifications, search and the ability to post content into an instant message. IM is the perfect way to communicate with colleagues, clients or constituents quickly and easily.


Ever want to get reach a colleague, but you’re not sure if they’re online? With Lync, a user can see if another user is online, idle, busy or offline. For those concerned with privacy, there’s a setting to control what others see about your presence. Simply hover over a contact to get their contact card information (great for networking and snagging contacts during a large webinar). There’s even a convenient tagging alert that notifies you when your contact comes online so you know when to contact them. And of course, you can always sort your contacts for quick group chats.

Lync Meetings

Nowadays, many Lync users find themselves hosting meetings solely via Lync. Because Lync is integrated with Microsoft Outlook, it only takes one click to set up a Lync-enabled meeting. During the meeting, you can share your desktop, take a poll, create and share meeting notes and even attachments—all without leaving the Lync meeting experience.

To get a truly personal Lync meeting experience, I would recommend video conferencing (Yes, for those of you working from home, this means you’ll need to change out of your pajamas!) Lync incorporates peer-to-peer video conferences into the unified client, giving your meeting an enhanced experience. (Lync is so smart that it can switch the video in real time to the active speaker.)

Now with LifeSize UVC Video Engine, users can drag-drop LifeSize video systems into Lync conferences, allowing a meeting room full of participants to join a Lync meeting.

HD Video

Since 2011, LifeSize video systems have provided basic video calling between your conference room and your Lync-enabled PC or Mac. Now with LifeSize UVC Video Engine, those calls on LifeSize video systems can be experienced in crystal-clear HD.

LifeSize is also now proud to announce that we are the first H.264 room-based video endpoint officially qualified by Microsoft in the Lync 2010 Video Interoperability program. To learn more, please visit

Is your company using Lync? Tell us about your experience in the comment section below.

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