Video Conferencing Isn’t as “Scary” As You May Think!

julie zellman

Julie Steele, Corporate Communications Manager

H.264, codecs, virtualization, firewall traversal, gatekeepers, oh my! Just the thought of wrapping your head around those complicated ideas can make anyone spooked. Video conferencing has long been thought of as a technology for only the most sophisticated IT departments to manage (and for only the most important executives to use). However, this technology has grown into something that is far more manageable and simpler than ever before.  In fact, video conferencing is downright easy to use. It’s anything but scary!

In honor of Halloween this week, we wanted to dispel some of the myths that have plagued the video conferencing industry, making it a seemingly terrifying technology:

The petrifying price tag: Ah, the dreaded “petrifying price tag,” frightening IT managers and CIOs for years. Rumor has it that video conferencing costs hundreds of thousands of dollars to deploy in a company, which basically alienates SMBs from using “enterprise-grade video.” However, this is no longer the case and there are now low-cost endpoint options that are affordable for companies of all sizes. In fact, you can now purchase a 1080p60 video endpoint for as low as $3,999.

The unnerving UI: The “unnerving UI” can make your hair stand on ends if you are asked to control the video conference in a room full of colleagues. We all know that no one wants to be in charge of the remote, for fear they may press the wrong button and embarrass themselves in front of their peers. Now, running a video conferencing is as easy as using a 6-button remote control. If you can use Apple TV or Roku, you can easily control a LifeSize Icon Series endpoint.

The spooky scalability: For IT managers who are looking to deploy infrastructure products in their video conferencing environment, the “spooky scalability” problem can pop up like a zombie in a graveyard. However, LifeSize offers its infrastructure solutions on virtualized software, so deploying features like streaming and recording or firewall traversal is as easy as deploying any other application in your data center. Likewise, IT managers can buy the capacity that they need at the time of purchase, and scale as those needs grow and change. No more nightmares of having to buy applications in a fixed capacity!

The frightful freeze frame: No one wants to be caught on the other end of a “frightful freeze frame,” rending your face in odd, distorted positions like a fun house mirror. With free solutions like Skype and Google Hangouts, this can happen at any moment and catch you completely off guard. With LifeSize, our HD quality and adaptive motion control are so advanced that freeze frames are now a thing of the past. Using LifeSize is like seeing through a window to another place, and those horrible pixelated freeze frames disappear in a puff of smoke.

The macabre management: Once you have finished setting up all of your endpoints, infrastructure applications and mobile video-enabled devices is when the real fear sets in: how are you going to manage everything? With LifeSize UVC Platform, IT administrators are able to manage their entire video environment from one centralized interface. LifeSize UVC Manager also allows you to efficiently manage, schedule and upgrade LifeSize video conferencing infrastructure and endpoints within your own network and in remote networks behind firewalls or NAT boundaries.

This Halloween, tackle your fear of video conferencing and come experience just how easy it is to use. Join us on October 30 from 12:00P – 3:00P CT for some virtual Halloween fun, via our free WebRTC video application. Using the latest version of Google Chrome or Mozilla Firefox, visit and click on “Try it now.” Once you join the call, we will have free trick-or-treat swag waiting for you, as well as some creative costumes and decorations to share. Take a break during your workday and have some Halloween fun with LifeSize.

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