What a ride SXSWi 2012 has been! It’s hard to believe there is only one day left. Today has been jam-packed with panels, parties and preparation for tomorrow.
We started our morning at the Austin Regus office, planning out our day and enjoying a delicious breakfast. The Regus staff really knows how to roll out the red carpet for their guests! They made all of the arrangements for this breakfast and made sure it arrived on time so we could get our busy day started.
Next, we strolled over to the Austin Convention Center (a short walk from 100 Congress, thank goodness!) to check out the trade show floor and attend some panel discussions.
One of the panels we attended, Social Media in the Underground World of B2B, highlighted how four different B2B companies are using social media in various ways to build their businesses. Companies who invested their time in the same social channels as their customers and encouraged their employees to be social ambassadors in those channels were the most successful. We also learned that it’s imperative to tie your social metrics to your business objectives whether that’s awareness, leads or engagement.
Another fascinating panel was “Have Latin American Media Become Social?” With such a strong presence in LatAm at LifeSize, we thought this session was particularly interesting. It did not disappoint. Did you know that of the top 20 countries on Twitter, LatAm comprises six of them? Or that Facebook is surpassing all other channels, even Orkut, in LatAm? Very interesting stuff.
Here’s a wrap-up video of our time at the Convention Center today:
After the panels, we headed back to LifeSize HQ to prepare for our LifeSize Presents: SXSW Unplugged Featuring Matt the Electrician concert, airing tomorrow at 3PM CT.
In the evening, we went to the GDGT Live event at the Austin Music Hall and saw some really cool new tech products. They had everything from the newest Nokia phone, to moving toys that can be controlled by smartphones and tablets. Our favorite device was the Pocket Projector for iPhone 4/4S by Texas Instruments DLP. It’s a case you slide on to your iPhone that allows you to project your iPhone screen on any surface up to 50 feet away.