In observance of tomorrow’s “Everything You Think is Wrong Day,” (and yes, it is a real holiday), we wanted to debunk some persistent myths about the video conferencing industry that you may have heard over the years: that it costs a fortune, that it requires a computer studies degree and a background in IT to operate, and that you’ll get locked in on a pricey system, only to outgrow its bandwidth and get stuck with something you can’t even use.
Those assumptions couldn’t be further from the truth.
Video conferencing’s changed a lot over the last few years, and even the assumptions that might have been right on the money back in 2007 are now totally outdated. Don’t believe us? Then let’s take a look at some of the most common – and least accurate – assumptions people make about video conferencing, and why they’re wrong.
Video conferencing is expensive: For years, the de facto video conferencing set-up was a dedicated conference-room model with an astronomical price tag, something that only large corporations could afford. While these top-of-the-line systems are still out there (and still cost a princely sum to install and operate), there are now plenty of flexible, high-quality options at more affordable price points. Finally, smaller companies can get the functionality they’re looking for, at a fraction of the price.
Video conferencing systems are hard to use: This one’s kind of a hold-over from the early days of personal computing, before user-friendly design caught up with the technology. While it’s true that early video conferencing systems often confused first-time users, today’s systems are designed to be intuitive “out of the box.” Unnecessary complexity is avoided at all costs, and the end result is a product that’s as easy to use as Apple TV or Roku. After all, video conferencing companies know they wouldn’t stay in business if prospective clients couldn’t operate their products.
Video conferencing requires a big, dedicated IT department to maintain: OK, but video conferencing systems are only easy to use because a bunch of IT professionals behind the scenes are keeping things running smoothly, right? Wrong. Thanks to virtualization, video conferencing has never demanded less IT bandwidth – which also lowers its behind-the-scenes cost of deployment.
Video conferencing costs a fortune to scale and upgrade: Again, virtualization is saving the day! While older, hardware-heavy video conferencing systems could indeed be a pain to upgrade, providers are now able to deliver customers with streamlined systems tailored to their individual needs, with upgrades handled on the suppliers’ end rather than the consumer’s. The end result is an easily (and affordably) scalable video conferencing solution. Never again will you pay for services you don’t need, or have to decide between using an out-of-date system or plunking down the cash for an expensive overhaul.
Every day, and in every way, video conferencing is getting better and better. New technology is being created and refined on an almost daily basis, and the end result is a product that better meets the needs of a wider range of potential clients. Want to learn more about the ways modern video conferencing is exceeding expectations and blowing old assumptions out of the water? Then download our new eBook, “Dispelling the Seven Most Common Myths About Video Conferencing,” today!