Virtualization: Top Trend in IT World Makes Big Impact in Video Conferencing Industry

Diana Hyland, Product Marketing Manager

Though the IT world has been using virtual machine software for more than a decade, virtualization only recently entered the video conferencing arena.

While virtualized technologies have become increasingly common, virtualizing a full spectrum of video conferencing products and making them immediately available to trial, purchase or scale is quite extraordinary and hasn’t been done by anyone else in the video conferencing industry, except for LifeSize.

LifeSize is the first in the industry to fully embrace virtualization technology across an entire platform of video infrastructure, the behind-the-scenes powerhouse systems that give you live video streaming and recording, multiparty calling, call routing, firewall traversal and much more.

Today, products that used to be sold separately as hardware and built for a single purpose are now consolidated on the UVC Platform and instantly downloaded as virtual machine software.

But LifeSize didn’t go virtual for the sake of “newness.” Virtual machine software offers tremendous benefits and simplification of IT tasks, saving time, energy and costs for IT teams and the companies they support. It is predicted that by 2014, 70 percent of server market workloads will be virtualized. According to VMware, every workload that’s virtualized means a cost savings in hardware, operating costs and energy of more than $3,000 annually.

But don’t just take our word for it:

“Virtualization will continue as the highest-impact issue challenging infrastructure and operations through 2015, changing how you manage, how and what you buy, how you deploy, how you plan and how you charge.” – Gartner

To accommodate the various IT environments, organizations can download these new LifeSize infrastructure applications as virtual machine software onto their own servers or purchase them as LifeSize hardware with the software preloaded. The idea is to give organizations a choice, and we’re seeing a very positive response to our virtualized options. As of September 2012, nearly 90 percent of all UVC infrastructure sales have been virtualized software (even though customers have a choice between hardware or software versions), proof positive that the bold move to create an entirely new way to deliver video conferencing infrastructure was the right move.

Others may follow, but LifeSize is the hands-down leader and continuous innovator. As always, the next great update is around the corner, offering new applications and capabilities to help you conduct business over video faster and easier without overspending.

For additional resources on virtualization, click here.

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