The adoption of tablets is no longer limited to one or two specific verticals. This phenomenon is spreading across the education, healthcare, retail, government and financial services industries like wildfire. According to Gartner, worldwide media tablet sales are forecasted to reach 118.9 million units in 2012, a 98 percent increase from 2011 sales of 60 million units. It’s hard to believe that a technology that was just introduced to the market a few years ago will climb to almost 1 billion units in the next four years.
Competitively, the tablet market is a cutthroat race to the finish. Apple clearly dominates with its iPad, but many other devices, mainly Android-based tablets, are beginning to make their way into the workplace. Now, a new set of sub-$200 devices like the Google Nexus 7 are setting the stage for mass adoption with affordable price points and highly competitive features.
I believe the challenge for video conferencing vendors is to tailor the software so that anyone can take advantage of video collaboration. You need to be able to connect face to face at the highest level of quality with anyone, on any tablet device, not just iPads.
It comes down to breadth and depth
In the video conferencing market today, LifeSize is the only company that addresses the “anyone/anywhere” issue with the most continuous addition of new device support. Period. Today, LifeSize supports over 40 mobile devices. This is more than Polycom, Radvision, Cisco and Vidyo combined.
BYOD, which has already been embraced by 44 percent of companies according to a recent study by Gartner, makes tablets the hottest-selling device in the market today – and maybe in the history of technology. Tablets are not just being used in the office, either. We also have customers embracing BYOD in a big way, using LifeSize ClearSea on tablets in the classroom in the U.S., on remote assembly lines in Europe and for information sharing among families in an area affected by catastrophic events in Asia. Whether you are in a rugged environment, an office environment or working from home, the technology must be reliable regardless of location or device preference.
In our increasingly mobile world, it shouldn’t matter what device you’re using. We don’t have to ask someone what kind of smartphone they’re using before we call them. We just pick up the phone and call. I think it should be the same with video. LifeSize is the only company with the vision and the mobile engineering team solely focused on making that dream a reality.
Do you use your tablet more often than your PC? Do you think the tablet market will continue to grow or is it just a trend? Share your thoughts in the comment box below.