Three Reasons Why Your Business Needs Video Conferencing

So you’ve heard about video conferencing and you’ve gotten the elevator pitch: that video conferencing is cheaper than air travel, that it’s more personal than phone calls and emails, and that it will prepare your company for the future.  It has piqued your interest, but now you’re curious about the details, and you want to delve a little bit deeper to learn more about just how video conferencing can help your company and if it’s worth investing in.

At LifeSize, we recently published an eBook that enumerates the advantages to adopting a video conferencing system at your company, and we’d like to give you a quick rundown of a few of the most compelling arguments.  If this gets you interested in video conferencing’s possibilities, don’t forget to check out our complete eBook, 8 Reasons Why Your Business Needs Video Conferencing.

Video conferencing allows you to increase productivity without spending a fortune. When it comes to productivity, speed and efficiency are the name of the game.  Too often, business owners approach video conferencing from a strictly travel-cost vs. teleconference-cost mindset, but video conferencing’s real draw is that it speeds up the communication process and allows you to get more things done, quicker.  The importance of nonverbal communication is long established, and research indicates that upwards of 90 percent of communication is nonverbal in nature.  When projects need to get done and products need to be brought to market, nothing allows you to communicate quicker and clearer than video conferencing, which delivers the complete content of your message in one neat package, nonverbal communication and all.  The fact that modern video conferencing is also affordable on even the smallest budgets is just frosting on the productivity cake.

It allows you to compete in an increasingly global, increasingly mobile business world. While international business relationships have enabled companies to take advantage of a globally competitive marketplace and reduce their bottom lines, that’s often come at the cost of meaningful working relationships between suppliers and customers.  That all changes with video conferencing, which puts you face to face with your business partners no matter how many thousands of miles separate you physically.  And once you consider the explosion of tablet sales – 78 percent year-over-year growth last year, with projections that tablet sales will outpace both desktop and laptop sales by 2014 – and the rise of an increasingly mobile workforce, video conferencing’s ability to sync users anytime and anywhere becomes more valuable than ever.

It’s easier than ever for companies of all sizes to adopt video conferencing. In the past, video conferencing meant dedicated, conference room setups that came with similarly room-sized price tags.  But now, thanks to low-cost endpoints and flexible infrastructure, the barrier to entry is almost nil, and you can get exactly as big – or as small – a system as you need.  Now you can start small, and grow your video conferencing strategy at the same pace as your company.

Did you find these benefits intriguing?  They’re just three of the eight contained in 8 Reasons Why Your Business Needs Video Conferencing.  Read the eBook to learn more about how video conferencing can reshape your business for the better.




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