By now you have probably looked into all avenues for your job search, including some of the more popular (and visible) social networking sites online as a way to increase your visibility as a viable candidate. But what benefits, if any, do these sites provide in your job search? Which would be the most effective and why? And will there ever come a time when contacting your network becomes too much of a good thing?

Social networking is a term familiar to most people but if you are new to this way of job searching, it can be a wonderful way to connect with colleagues, get leads and do research on companies. There are several sites out there but an industry survey from Jobvite revealed that Linkedin and Search Engines are at the top of the list (76 and 67 % respectively), with Facebook and Twitter not far behind. Linkedin is used primarily as a business networking tool, search engines for finding jobs in certain locations, and Facebook and Twitter are used for both personal and business. Twitter is the most immediate medium of all with instantaneous feedback.

As an advocate of networking in general, I have been using it myself for many years now to find the right talent for an organization. However, the key to networking well is reciprocity. Meaning, networking is not an one-sided effort. If someone offers to help you, you in turn should pay it forward by passing them along to others. This builds not only your corporate brand but your personal brand as well (Check out Manage Your Personal Brand Everyday). As such, it’s important to remember etiquette (and gratitude) when using any social networking medium so that you do not tax your network:

Once you have the “ear” of someone be respectful of their time. Keep the conversation short but sweet by stating what you are looking for and by keeping your replies and responses down to a minimum of two. Include proper salutations and thank the recipient. Offer to help them by providing leads, places to look, or resources. Networking is yet another wonderful tool to help you in your job search. So become a thought leader and share your expertise with your community. Being able to share in the success of all is a great feeling!

What social networking sites or avenues have you found to be successful in your job search? Which have you found to be the most useful and the most fun?