By Vasili Triant

This past year has been all about positive transformation for our company, our team, and our customers. Today, we took the next step in that journey. I’m thrilled to announce that as of this morning, LiveOps Cloud is now officially Serenova!

As you may remember, LiveOps Cloud was acquired by Marlin Equity Partners in December 2015 and we began a nearly year-long separation process from our former parent company, LiveOps, Inc. (a BPO business).

This move allowed us to become an independent company so that we could better focus on creating and delivering outstanding experiences for our customers and our customers’ customers through the ongoing development and innovation of our cloud contact center solutions. Today, we carry that commitment and mission forward as Serenova.

This rebrand emphasizes two essential concepts that we feel best align us to the market needs: Simple and Bright. Together with our community of customer and partners, we’ll use these guiding concepts to deliver more meaningful interactions, insights, and outcomes for brands and customers alike.

We’re also adopting a new tagline – ‘Shine Bright.’ This is a call to action for every individual to bring forth the very best in themselves (and each other) to deliver exceptional customer experiences.

We’re proud of what we’ve been able to accomplish to date and look forward to our future. While our overall corporate direction remains the same, this move reflects our future and a revived and refreshed energy and commitment to you, our customers and partners.

Thank you for being part of the journey that led us to Serenova – and stay tuned for more exciting announcements to come as our story continues.