Chief Marketing Officer
Driven by the desire to have an impact at scale.
Anirban is a SaaS marketing leader with experience in building and scaling companies. As CMO at Lifesize, he is leading up all aspects of global marketing for go-to-market, growth and brand.
Previously as CMO at Boardvantage, Anirban led marketing to propel profitable growth to over 2300 customers worldwide that included over half of the Fortune 500 companies, and a successful acquisition by Nasdaq. Boardvantage provided SaaS app for meeting productivity and secure communication needs of boards and leadership teams, and was backed by Foundation Capital and Bay Partners.
Earlier at eBay, Anirban led the product platform for APIs which accounted for 57% of all eBay listings, and stimulated a powerful network effect with thousands of developers, affiliates and partners. Anirban also led the product integration of Skype after eBay acquired what was then the world’s most popular communication app.
Anirban has previously worked at Blue Martini, a leading provider of e-commerce and multi-channel marketing applications that went public in one of the most successful IPOs of 2000, and in the business consulting division of Arthur Andersen.
Anirban received his MBA from University of Pennsylvania’s Wharton School and his Bachelors degree in Computer Science and Engineering from Jadavpur University in India.
Favorite band: Coldplay
Favorite sports team: FC Barcelona