Video - Which Way Now? Dec 26, 2013 TMCNet | Jon Arnold Lifesize represents what they call the fat middle of the market. This is primarily the SMB space, which is highly underserved with video and just starting to recognize its potential. For these businesses, high-end telepresence is too costly and impractical; they would love to have the immersive experience but could never justify the investment. Conversely, they have dabbled with desktop video applications, but realize the limitations don’t make this a long-term choice. The price may be right, but the quality is just okay, and being a standalone service, most offerings have limited ability to integrate with other communications platforms. Lifesize is a great example of a vendor that is clearly focused on addressing that middle ground.