News Article

Get Better Global Brand Research With Video

Megan Lueders

Published February 26, 2014 in Wired Magazine

Fast-growing businesses need to build their global brand just as quickly as they do their sales numbers. The best brand-builders use focus groups to help zero in on public perception. Judging by research findings from late last year, typical focus group procedures may be beefed up this year with new technologies – in particular, video.

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