The Difference Between Yes and Yes: The Reality of Video in Business

Apr 30, 2014

Wired Magazine | Simon Dudley

There’s an old saying among us weather-beaten sales people: “When I’m selling, I speak in your language; when I’m buying, you speak in mine.” In fact, that’s an interesting idea to keep in mind when conducting any business transaction. Consensus or agreement -- getting to “yes” in any business communication -- is a lot like sales. You have to speak the language of the person you want to convince.

Buy Now