The Power of In-Person Meetings: A Marketer's Perspective

Jan 14, 2015

No Jitter | Megan Lueders

Coming back from a recent business trip to Denver, I was walking down the hall of the airport terminal when I was hit with the real power of in-person business meetings.

That was an ironic realization for me. As the head of marketing for a video conferencing company, I see customers, partners and employees on video all day long. And yet, for that day, I put the technology aside and spent eight hours face-to-face with 50 customers, six resellers and three vendors. For a marketer, that experience was amazing and quite a productive day.