The Power of Internet Ecosystems Mar 3, 2015 TMCNet | Megan Lueders Video shapes your Internet environment Let’s go back in time a little. Why do you think Apple (News - Alert) won the MP3 race, even though it was one of the last ones out of the gate with a product? The answer was iTunes. That program was one of the first attempts to create an electronic ecosystem. It let you organize your music, calendar and contacts, so you could shape your electronic environment all in one place. No one else came close. Social media ecosystems are based on that same idea. All social media companies want you to spend as much time as possible in their ecosystem. That’s why they give you so many apps, games, quizzes, and access to news. They let you shape your Internet environment the way you want it.