Culture Matters: Making Customer Obsession Central to a Values-Driven Workforce

Dec 15, 2015 | Amy Downs

The foundation for creating happy customers is having a culture that supports happy employees. Corporate culture is the starting point for great customer service. Nothing makes a customer more excited about a brand than to sense employees’ sheer delight in delivering a product or service they love. Because of this, building a strong cultural foundation is the first step in creating and sustaining customers who not only continue buying, but who want to become part of the family.