Lifesize and Logitech part ways

Jan 14, 2016

InAVate | Anna Mitchell

After 18 months of restructuring, Lifesize has spun off from Logitech to pursue the web audio and video conferencing market as a separate entity. Craig Malloy, CEO of Lifesize, talks to InAVate.

A product revamp – that has seen Lifesize shift to a cloud delivery model – and restructuring that streamlined a company of 550 people to just 250 personnel has culminated in the spinout backed by three venture capital firms. 

“In about 2013 the video communications market started to change pretty dramatically, moving from on premise infrastructure in company data centres to a cloud service delivery model,” said Malloy. “Lifesize was not set up to participate in that new fast growing market. We realised if we wanted to be successful in the future we needed to completely reinvent the company.”