Lifesize Prepares for Life as Independent, Private Company Jan 17, 2016 eWeek | Jeffrey Burt The shift in the industry is coming as businesses look for cost-effective ways to embrace collaboration technologies to increase employee productivity, communicate with workers, partners and customers, and to drive down operational costs. In addition, a more mobile workforce is demanding the ability to collaborate wherever and whenever they want, and one any device they choose. To meet such demands, video collaboration solutions need to be agile, flexible and focused less on software. They also need to be able to take advantage of such strides in technologies as 4G connectivity, more powerful PCs and mobile devices, and improving home networks. "In order for it to scale, it had to be in this cloud delivery model," Malloy said.