Lifesize CEO talks life after Logitech Jan 18, 2016 CRN | Jack Gilbert Reinventing a company's product portfolio and spinning off from its parent company is a process that any tech vendor would find daunting. On 14 January US videoconferencing vendor Lifesize, which recently switched to a cloud-based product suite, completed its separation from Logitech. But CEO Craig Malloy (pictured) told CRN the newly independent company is rejuvenated and its partners can benefit from a "more sustainable" business model. Founded in 2003, Lifesize began life as an on-premise video collaboration player, but Malloy said the company began to notice the "market starting to fall away underneath our feet", with the advent of the cloud service model. "So we made the very bold step of wiping away our old on-premise business and in its place [building] a cloud service collaboration platform [which] was launched in July 2014," he said. "And we have had great success, [with] more than 2,000 paying customer accounts and we've been growing very rapidly."