The Chief Customer Officer – Why Your Business Needs One

Feb 22, 2016

TMCNet.com | Amy Downs

In my last installment I discussed why Customer Obsession is critical for businesses to succeed. I’ve also talked about creating customer-centric core values to serve as the bedrock of corporate culture. None of this is possible without a person whose primary mission is to create a team-of-one environment and to sustain it for the long term. And that direction has to come from the C Suite. Enter the CCO.

In short, the CCO is responsible for: 

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