Maximizing Purpose: It's how leaders grow business Mar 9, 2016 TMCNet.com | Amy Downs When I first joined Lifesize, my days were filled with answering questions and making decisions for people. One of the very first things I realized is that my teams were not empowered to make their own decisions. And to drive a customer-obsessed culture, one of the most important ingredients is to empower employees. Empowerment drives innovation, customer-obsession, and all of the things that lead to long term growth and success; plus it makes employees feel really great! I realized that I needed to help empower my team, as we had not yet defined our core values, which serve as a decision-making framework.