How to Transition Your Business To Be Customer Centric Jul 22, 2016 Customer Zone 360 | Amy Downs One of the most fascinating phenomena in corporate cultures far and wide is the extent to which we all forget that we’re in this for the customer. In all fairness, it’s easy to lose sight. Each business is a universe unto itself, with its own customs, hierarchies and vocabularies. We naturally get swept into the daily politics of the enterprise, and in the process we forget that, while it’s important to serve each other, the reason we’re here is to serve the people who buy our goods and services. When I took on my role at Lifesize, I posed a simple question at my first town hall meeting: Who do you think pays your check? Our CEO? The board? Silence. Ultimately, it’s the customers who pay the bill. Therefore it’s only logical they have a seat at the head of the table.