New camera technology makes video conferencing a snap Oct 12, 2016 betanews | Ian Barker With increasingly distributed workforces, video conferencing is more than ever an essential business tool. But in conference rooms the size and shape of the space can make it difficult for conventional cameras to include everyone. Video conferencing technology company Lifesize is launching a new camera with a smart-framing sensor that intelligently adjusts its wide-angle lens to automatically capture and include everyone in the meeting. The Lifesize Icon 450 pairs with the company's cloud-based video communication program to create a collaboration hub that's simple for end users to operate and easy for IT administrators to support. "For most businesses the conference room is still the central point of meetings and team collaboration, so the ability to effectively connect users to the conference room is critical," says Craig Malloy, CEO of Lifesize. "For more than a decade, Lifesize has been a pioneer in crafting revolutionary video communication technology that allows both end users and IT administrators to spend more time on productive work and less time on troubleshooting. The Lifesize Icon 450 combines our rich history in conferencing devices with our powerful cloud-based service to provide a seamless video communication experience for users in today's most popular conferencing location -- the huddle room. This is truly a mark of our unique value proposition among video conferencing providers".