Lifesize Cloud offers alternative to traditional video conferencing Nov 29, 2016 Tech Target | David Maldow Lifesize Inc. is known as an innovative video conferencing vendor. From high-definition video to virtual machine software, Lifesize has pushed quality and cost-reduction initiatives With Lifesize Cloud, Lifesize has evolved into a cloud-based video conferencing service, making it a key differentiator from traditional video conferencing vendors.Lifesize has used its expertise in video endpoints to provide connections between meeting rooms and the cloud. With many business applications moving to the cloud, video conferencing vendors have realized the same benefits. Lifesize Cloud is well-suited for businesses of all sizes. The service lets companies deploy a grow-as-you-go model and avoid upfront capital costs and major investments in IT resources that would normally be needed for on-premises video.