3 Tips for Improving Your Business with Analytics Jan 23, 2017 Inc. | Lisa Morgan More types of businesses are using analytics to improve the way they operate, the way they serve customers, and the way they approach new product development. In many companies, traditional business intelligence (BI) has shifted from the information technology group (IT) to end users in the form of self-service. Hungry for new types of analytics, business units and departments are purchasing their own solutions because they have the need and the budget. Many of them are purchasing cloud-based services because they're available on a subscription basis, and usually a credit card is all that's necessary to get up and running. For the same reasons, cloud solutions are popular among entrepreneurs and small businesses. If you don't like what you're using, cancel your subscription and get something else. It's that simple. Or not.