Lifesize Live Stream Targets Simple Streaming

Mar 9, 2017

The Webinar Blog | Ken Molay

I saw a press release today from Lifesize, a video conferencing company. It announced availability of a new live streaming capability that could let users videocast a meeting out to audiences of up to 10000 people.

I thought it would be a good idea to compare and contrast the capabilities of Lifesize Live Stream with the collaborative webcasting products I normally work with and cover. I had the opportunity to speak with Michael Helmbrecht, the Chief Product and Operations Officer at Lifesize. We met online in a video meeting using their product.

The first thing I had to clarify was intended use and product positioning. I naturally think in terms of web conferencing, but Lifesize Live Stream is not trying to compete with products like ON24 or WebEx Event Center or Adobe Connect or similar "conference and collaboration" products. It does not let hosts create public registration pages, and collaborative features are much less extensive than I deal with on a day to day basis. For instance, you can't run interactive polls and you can't type private chat messages or question answers to individual attendees. 

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