Is UCaaS Reaching a New Level of Maturation?

Mar 13, 2017

The Var Guy | Kris Blackmon

The meteoric rise in applicability and popularity of software-as-a-service (SaaS) applications has resulted in an environment where channel partners scramble to patch together different plug-and-play services. Some resellers are being dragged along reluctantly, wary of missing out on the big, traditional upfront margins associated with on-premise solutions.

But like it or not, partners need to get on board with the new cloud-based market, says Craig Malloy, CEO of Lifesize. “These teams might not be collecting the same sum up front, but with a SaaS model, they can reach 100 times as many customers. That should be a pretty big draw.”

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