How to Remain in the 10% of Startups that Succeed Jun 22, 2017 Bdaily | Craig Malloy The cold hard truth is that 90 per cent of startups fail. Only 12 per cent of 1955’s Fortune 500 companies are on the list more than 60 years later. Companies lose their edge and falter for various reasons — bad financial decisions, new market trends, obsolete business models, lack of foresight and leadership — the list goes on and on. In today’s fast-paced technology market, business leaders are faced with “sink or swim” decisions all too often. Given my experience as CEO (twice-over) of Lifesize, I’d like to share a few tips on how to swim when your business is slipping into the depths.