4 Ways Technology Improves the Human Resources (and Human) Experience Jul 7, 2017 Entrepreneur | Heather R. Huhman Consider the case of Sarah Wilson, director of talent acquisition and principal staff officer at the Toronto bookstore, Indigo: Wilson has been using AI recruiting software to help personalize the hiring process. "We started using Ideal.com last year, and we saw results within the first week," Wilson told me. "I think some people dismiss AI because they think it will hurt their candidate experience. We saw it as an opportunity to further improve ours." The HR director said she didn't want hiring scenarios for her company that resembled those of most large retailers, where candidates hear no response. Instead, AI technology helped her team cut out many time-consuming administrative tasks. This decreased the response time for getting back to applicants and helped her team spend more time with candidates they wanted to meet in person.