How do you grow your customer base? Get obsessed Aug 1, 2017 Growth Business | Praseeda Nair “Obsession” is not a word I use lightly. In my experience, taking a truly “customer obsessed” approach was the only way our business was able to fully thrive. Beginning in 2003, Lifesize offered on-premises video conferencing technology, but as cloud solutions and services gained traction among increasingly mobile and globally distributed workforces, we knew we had to reinvent Lifesize as a SaaS solution or close our doors for good. After shifting our product strategy, restructuring our internal organisation and parting with our parent company, Logitech, we have made great strides in the market.