How to be a successful sales leader

Jul 26, 2018

Raconteur | Peter Crush

Looking back on it, business was almost too simple: designers created product, marketers decided strategy and sales executed the numbers. Because numbers ultimately did the talking, the sales director role was what everyone coveted. 

What a difference just a few years makes. “The interface between the consumer and the sales function is now much more fluid,” says Ian Helps, director of sales professionalism at the Association of Professional Sales (APS). “Times are tough; the rules have changed, sales heads must now ‘make things happen’ by almost creating something beyond what the organisation initially required.”