Five Advantages and Benefits of Video Conferencing


Collage of professionals on call on laptop.

Major advancements in technology have drastically changed how and where we conduct business with more people working remotely, the rise of instant, on-demand communications and the globalization of businesses. For modern and innovative businesses to grow and globalize, building and maintaining quality relationships with partners, suppliers, internal teams, investors and customers is essential. Video conferencing boosts productivity, saves time, reduces travel expenses, and overall promotes collaboration. The advantage of video conferencing is the ability to facilitate all of those benefits without requiring constant travel for face-to-face communication.

What is video conferencing?

Video conferencing describes online meetings that take place over the internet to connect video conferencing systems in meeting rooms with personal devices such as laptops or mobile devices with embedded webcams. Utilizing a simple, unified video conferencing solution with support for screen sharing empowers your global teams to be more connected, productive and engaged. 


Top 5 benefits of using video conferencing for your business

Here are the top five advantages to video conferencing and the ways modern businesses are using new communication tools to transform the way they communicate.


1. Enable the Digital Workforce

Video conferencing software not only creates a more collaborative meeting culture in your organization, it’s a foundation for enabling today’s digital workforce. Video meetings help teams maintain human connections, irrespective of physical location, which speeds up decision making and improves your ability to collaborate globally. Learn more about how video conferencing enables the digital workforce.


2. Simplify Management and Usability

Teams need access to the collaboration solutions that let them meet via audio conferencing, video conferencing, screen sharing and real-time instant messaging. But relying on too many desperate solutions can overcomplicate everything. By deploying a consolidated online meeting solution with a simple UI that is centrally managed, teams can focus on their meetings instead of being burdened with  troubleshooting every meeting. Learn more about how video conferencing makes communicating easy.


3. Rally Communication and Culture

Today’s workforce prioritizes mobility, flexibility and modern forms of communication over private offices and seclusion.  Bringing remote workers face-to-face with in-office employees can boost productivity on both ends and lower travel costs at the same time. Whether your company is built of remote employees, globally dispersed, or just emphasizes a healthy work/life balance, video conferencing has the unique ability to bring the human connection of face-to-face communication to every interaction. Learn more about how a video-first culture improves communication.


4. Increase Communication Reliability

Video conferencing provides a fast and secure way to communicate with your teams. As video continues to evolve into a business-critical function, it’s important to prioritize enterprise-class service reliability and support reliability in your solution. Learn more about how video conferencing increases communication reliability.


5. Improve Value and Reduce Redundancy

Companies are upgrading their legacy audio or web conferencing providers and finding more value in full video conferencing solutions that include audio conferencing, screen sharing, chat, meeting recording and event live streaming. The total cost of ownership (TCO) of maintenance and licensing for multiple vendors just adds unnecessary costs and complexity for the end users of the solution. Learn more about how video conferencing improves value and reduces conferencing redundancy.