Competitive: Lifesize vs. Free Video Services Free video solutions like Skype, Google Hangouts and FaceTime were designed for consumers to use in everyday, personal communication. They lack many of the most basic business needs, such as a common company directory, business-class phone support, security and a reliable, high quality experience. More importantly, they do not provide a conference room experience designed around the unique audio, video and user experience demands of a business meeting. Download this guide to learn more about how Lifesize compares to free video conferencing services.