GDPR: Navigating the Complexities of Customer Data

by in Virtualization, Trends, Tech Notes, Lifesize

Ever had to put in personal information to access an article, online shopping website or phone app and start questioning where all this personal information you enter goes? We’ve all been there.  

In this episode of Lifesize Live!, we sat down with Lifesize Director of Corporate Counsel Marcy Darsey to talk GDPR and what it means for companies and how they collect customer data.

So what exactly is the GDPR? The General Data Protection Regulation is a new law that has been implemented in the European Union related to data security and privacy. It requires that companies be transparent about how they utilize the data they collect from their customers and employees based on an individual’s right to privacy.

In addition to transparency, organizations must have a trackable and tangible paper trail of their data processing activities, including documentation on what data is collected, where it goes and to whom it is given. It’s also required that privacy and encryption be actively built into the application architecture and not left as an afterthought.

Like most legal processes, this isn’t a one-size-fits-all law. It’s important to assess your own data collecting process and develop appropriate technological and operational measures based on the needs of your organization. Not only does taking this extra step in abiding by GDPR mean you are asserting to your customers and partners that your company is taking safe measures in transferring and storing personal customer data, it also gives your organization a higher level of confidence and assurance to potential customers when it comes to handling their sensitive data.

For Lifesize in particular, we take security very seriously and have been taking it seriously from the very beginning, which is why we provide our customers and partners with state-of-the-art security features as a consistent part of our products and services. We take pride in how proactive we are in responding to our customers’ needs and concerns, and we are currently in the process of implementing the safeguards that our EU customers are looking for to feel comfortable deploying our solution and appliances. We’ve gone ahead and updated our organization’s privacy policy and our Data Processing Addendum, which you can find on the legal page of our website. We’ve also issued a compliance statement as well. For more information about how Lifesize is certified and complies with GDPR, head over to our Trust Center.