In-person user testing is one of the most valuable ways to test a product’s user experience. Observing real-time interactions can help you identify exactly how someone instinctually uses a product. And by A/B testing variations, product developers are able to home in on the most intuitive experience. According to Forrester, a well-designed user interface can yield conversion rates up to 400%, making user testing extremely crucial for a company selling a product.
In the past, this process required expensive, dedicated rooms with two-way mirrors for testing and observing. But by using Lifesize video solutions, those spaces have become a thing of the past. Being able to conduct these experiments in house and in person gives you results in real time, giving you the opportunity to make changes almost immediately. Here’s a glimpse into how we performed usability tests on our latest product, Lifesize Dash™, and some tips on how your organization can use Lifesize to power your next UX experiment.
What you need to set up a video UX experiment using Lifesize
Lifesize Camera System
The Lifesize® Icon™ 450 paired with the Lifesize® Phone HD™ makes it easy to capture, record and live stream the participant testing the product in real time. In this particular setup, the camera is focused on the user’s face to identify exactly where they struggle or have “aha” moments.
Lifesize Mobile App
By mounting a mobile device running the Lifesize mobile app, you can easily capture the participant’s interactions with the product being tested. You can see which button placements come naturally to the user and track where their hands first go when interacting with an object or app. Alternatively, you could use the Lifesize web or desktop apps with a USB camera mounted to capture the interactions.
Lifesize Live Stream
By live streaming your UX test session in a controlled environment, team members can observe remotely without disrupting the experiment, eliminating the need for that two-way mirror! Viewers can also use the live stream chat feature to record observations during the test and communicate with an in-room facilitator to ask follow-up questions.
Testing Lifesize Dash
While designing Lifesize Dash, our goal was to make the meeting room experience incredibly easy for users. The ability for a user to join a video call or share their screen without needing any instruction manual was key. In order to test and optimize button layouts, we created a virtual meeting room and dialed both an Icon 450 and mobile device into the room. Once connected, we enabled a live stream and began inviting participants to our experiment. This provided a side-by-side view of the participant and their interactions for the viewing audience. Team members gathered to watch the live stream as the users explored the application, and the team took notes of their observations. Afterward, we analyzed the feedback and were able to make improvements quickly — all without renting space in a two-way mirror facility!
Lifesize makes UX testing easy — just by using the Lifesize products you already have, you can test your products and get the feedback you need. Interested in learning more about Lifesize Dash? Follow the prelaunch announcements and see if you qualify for beta testing by subscribing for updates.