Look for a video conferencing solution that is standards-based, not a walled-garden solution. Communicate Everywhere. Think outside the walls of the meeting room. You’ll want to be able to talk to the broadest range of devices as possible, including desktops, laptops, tablets and any other mobile devices. Start Simple. Maybe you can’t outfit the whole organization with video conferencing on every device, so think about what matters most and start there. Keep the costs of your initial investment in video conferencing low so that you can scale your video environment as you grow.