Video conferencing has many advantages. It has long been thought of as the technology for the other half, something to be used by the bigger guys, the ones handling mergers and acquisitions and the like—not something that the average business could afford or make use of. It isn’t like that anymore. Thousands of small to medium sized businesses with limited resources are benefiting from the reach that video conferencing allows them to have. Meet more people, access a global supply-chain and collaborate with customers and partners in real-time. Businesses that utilize technology leverage their competitive advantage. This has been true since the introduction of technology as diverse as steam engines, the printing press, and email. Video conferencing is simply the next logical step.