Video conferencing can be, and often is, used as a stand-alone solution. However, there are a variety of advantages to linking your video conferencing environment to other technologies. Consider, for example, linking to other technologies such as your IP telephony environment, Microsoft® Lync®, Whiteboarding (Smart Board, etc.), room control environments such as AMX®, Crestron® and Harmony®. Keep initial costs down by not integrating everything together right away, and instead spend your budget on more locations to communicate with and keep the whole solution simple.