High Definition Video Communications Solution Expands Applications for Educating and Engaging Museum Visitors

Lifesize, the high definition video communications company, today announced that Lifesize® Room™ has been chosen by the Indianapolis Museum of Art (IMA) to be integrated into its operations and distance learning programs. Lifesize Room is a high definition video communications product that delivers crystal clear video and high fidelity audio, allowing remote audiences and participants to realize a stimulating, true-to-life experience.

Before implementing Lifesize Room, the IMA had been utilizing traditional, low resolution videoconferencing solutions that provided sub-optimal visual quality and clarity. The IMA was limited in the types of education and interaction they could offer remote participants and visitors. Through Lifesize’s innovative high definition technology, the IMA is now able to expand the applications and programs it delivers. Enhancements include showing art pieces over video that appear so vivid and defined that viewers actually feel like they are in the same room as the displays.

“We strive to serve in a capacity where visitors to the IMA can experience our art exhibits and interact with our experts in person but there are locations within the museum that are restricted or off-limits to the public,” said Rhonda Winter, director of information services for Indianapolis Museum of Art. “These areas do contain artifacts and information that we want to share, so Lifesize’s high definition video communications technology allows us to deliver a stimulating distance education experience that wasn’t possible before. Now when a museum visitor views something over video, it actually appears to be 3-dimensional and incredibly life-like to them.”

Lifesize Room is the first high definition video communications product of its kind. For a comparable price range to that of traditional, low resolution videoconferencing systems, Lifesize Room allows remote and dispersed participants to interact more clearly and effectively. Lifesize high definition technology offers nearly ten times the video quality improvement and twice the audio coverage over other solutions, which results in a greatly enhanced user experience.

“We are seeing a growing number of new and innovative applications emerging as a result of our high definition video communications products,” said Craig Malloy, CEO of Lifesize. “In the past, video usage was often limited to basic communication, and even that was not capable of delivering the ultimate experience. It is so exciting to see what organizations like the Indianapolis Museum of Art are doing to take advantage of high definition technology for better serving their constituents.”

About Indianapolis Museum of Art

The Indianapolis Museum of Art is among the largest and oldest general art museums in the United States. Founded in 1883, the Museum now boasts a permanent collection of more than 50,000 works of art that span the range and scope of art history. In addition to housing its world-class art collections, the Museum is also a premier showcase for national and international exhibitions. The Museum is open Tuesday-Sunday, 10:00 am-5:00 pm and Thursdays, 10:00 am-9:00 pm, and is closed Mondays, Thanksgiving, Christmas and New Year’s days. For more information, visit www.ima-art.org.